[Chinese shoes Network - News] mentioned the Nike brand (store), what is your first thought is basketball sneakers or Jordan (stores) ????
If your response is that, then you really need to know this company for.
2012 can be called the just-concluded Nike sports digitized first year, it's digital sports platform Nike + ushered in the outbreak. In just one year, a variety of heavyweight product after another, the number of registered users online community of Nike + from 5 million at the beginning of the rapid increase of more than 10 million scale.
Nike reported a first quarter 2013 (ie 2012 in the third quarter), Nike's revenue in North America reached $ 2.7 billion, an increase of 23 percent, a figure far higher than past years The average growth rate (growth rate over the same period in 2011 was 15%), Nike + is becoming stimulating growth for the company's new engine.
Today, Nike is no longer a traditional sports apparel company, it is the combination of sports and the Internet to establish a digital motion kingdom.
Origin: Running + Music
There is no doubt, Nike + is set off motion digital revolution sporting goods industry, but it was not based on the birth of a great vision, Nike + can be developed to today, somewhat lucky hit means.
Nike + predecessor fact Nike + iPod, from the name you know, Nike's intention is to make sports and music together.
Everyone knows that running is a very boring sport, need strong willpower to stick, so many people are discouraged about the sport. For Nike, this psychological fear of running sales of its products will form obstacles, so it needs to do is to try to make running this thing gets interesting, and the music just to achieve this.
May 2006, Nike and Apple jointly announced in New York Nike + iPod Sport Series components. According to Ni Retro jordans for sale ke, the official statement, the reason will launch Nike + iPod is because Nike's engineers found the company headquarters near the University of Oregon campus, almost all the students are using iPod, then, with Mr. Jobs ShenDu Nike CEO Mark & ??middot; Parker started to have the Nike and iPod combination product ideas. And for Apple, listening to music is a perfect application scenarios when running. In this way, the two sides hit it off, both within their respective industries coolest company together.
However, this is only the second half of the story, many people do not know is that, in fact, as early as in 2002 in cooperation with the former Apple and Nike had launched cooperation with Philips MP3 PSA series of sports products, but because the market response flat, bilateral cooperation will soon die a natural death.
From the PSA series to Nike + iPod, Nike's overall idea is very clear, that is to take the running and music integrate these two things together.
However, while jogging while listening to the music itself is not unusual, users with other brands of the same product can do it, Nike needs to have a "gimmick" to their running shoes and Apple products closely tied together. Then, the "data" has become the link will connect the two together.
Nike + iPod shoe components by adding sensors and mounted on the receiver to the iPod that allows users to run a series of data in real time to see their own pace, distance and so on.
Nike running shoes plus swept the nation's iPod, the cooperation with great success. 2010, Nike sales have disclosed various sports categories of products, including product revenue run up $ 2.8 billion, compared to the prestigious Nike basketball products, but only $ 2.1 billion, can achieve such results, Nike + contributed.
Correction: Sports Digital
Al cheap jordans for sale though the data plays an important role in Nike + iPod, but not in its infancy, it is not a core value of this product lies. However, with the rapidly changing market environment, began to highlight the importance of data, Nike also continue to revise their own ideas --Nike + gradually from a position of music products began to sport a flagship digital product transformation capabilities.
After Nike + iPod Release 1, the first generation iPhone was born, with the rise of smart phones, a group inspired by the Nike + sports applications have sprung up, including RunKeeper and the like Endomondo leader soon they get millions of dollars in venture capital, it has already brought together millions of users scale.
Nike rather abruptly found in his Adidas confront this battle, eyeing a group of Internet start-ups have been quietly to himself and surrounded by old rivals.
If a company like content with only RunKeeper App, then perhaps Nike also not too nervous, but as the smart phone's screen size is increasing, portable performance is getting worse, which forced these start-up companies start They launched their "hardware" device. For example, not only in cooperation with the Fitbit Endomondo and other portable devices launched, but created its own brand of sportswear, directly undercut with Nike.
Of course, in terms of brand strength or product design point of view, at this stage these Internet companies can not compete with Nike, but Nike has felt their potential threat.
2010, Nike set up independent digital sports department (Digital Sport). Nike Greater China communications director told HuangXiangYan digital sports department with Nike R & D, marketing and other departments belong to the same level, in which the organizational framework of Nike high position in the world, whereas before, N Retro jordans for sale ike + project operations mainly by Nike the marketing department is responsible for running the following motion digital marketing team to complete. Such a structure adjustment sent out a clear message that sport has officially become digitized Nike's strategic direction.
From another perspective, in 2004 after the rise of Facebook and Twitter and other social media becoming teenagers integral part of everyday life, a new generation of young people to grow up with the Internet have become accustomed to the digital lifestyle .
"Nike major consumers or teenagers, we always want to sport in their lifestyle inside, but if there is no Nike +, then the motion and today's young people will live more and more out of touch." When asked Nike + Nike meaning for time, HuangXiangYan said so.
Nike + Nike timely help to re-emerge to find their place in among the Internet era.
Layout: combined vertical and horizontal digital world
strategy is to change the tactical adjustments brought on.
2012 years ago, Nike + has been in development on a relatively flat track, but entered after 2012, Nike has suddenly accelerated, all out, just one year to complete the layout in the field of sports figures.
The first step is to own Nike digital sports programming Kingdom territory.
2012 February released a digital sports department since the founding of the first heavyweight --Fuelband motor function bracelet, one can measure the wearer almost all daily activities of product energy consumption. Over the past against Nike + iPod is quite professional sports people, but this time through Fuelband, Nike completed the coverage of non-sports crowd, further popularized the Nike + concept.
pushing motion digital technology has let go of the traditional sports brand Nike competitors in front, but he found himself face d with the potential threat of more and more software companies. After the establishment of the digital world of spheres of influence, Nike's next step is to build a moat for their digital realm. Take on this task is launched simultaneously with the Fuelband energy unit of measure --NikeFuel.
current prevailing movement unit of measurement is calories, Nike + product which in the past has been to use the unit, why should "bother" create a new unit of energy it?
Nike official statement in accordance with the calculation method of calories different, NikeFuel is a standardized scoring method. Regardless of gender or size, for the same type of movement, the same score for each participant. But this is clearly not the Nike created NikeFuel of all of the reasons.
Now in addition to the motion-class App application interface is slightly different than the design, there was no significant difference in the basic functions. In other words, the cost of users to migrate between different products is very low. The current popular American RunKeeper, for example, it also allows the user to input the motion data. NikeFuel launched in the past, which means that a long-term use Nike + for runners if one day you want to use RunKeeper, it need not worry too much about their own data on the Nike + will be lost, because you can complete the migration of data through manual settings.
Nike certainly do not want to see this happen, so NikeFuel emerged. Nike created its own unit of energy of this no doubt has intellectual property rights, and other similar products can not replicate this unit, which is provided for the user + barrier to the migration of other products from Nike.
While Nike still implemented after the current two-track metering NikeFuel and calories, but does not rule out future market acceptan cheap jordans for sale mens ce of NikeFuel reaches a certain level, Nike will completely abandon calorie units. Such a thing is not impossible happen.
NikeFuel of offering to help Nike for their digital motion kingdom built a solid wall, but this time, Nike's digital city can not be said to be impregnable.
For a long time, Nike + has been very dependent on the Apple ecosystem, from this point of Nike + iPod product design will be able to reflect. In 2012, users want to use the Nike + on the premise that you must have an Apple device, although Apple is Nike's ally, but this arrangement is clearly a security risk.
Another potential object of So, Nike launched Fuelband is in fact trying to establish a totally controlled by its own data supply lines. Get a good market response in Fuelband after Nike again in early June 2012 launched a sports watch with GPS functionality cooperation with well-known supplier of navigation products TomTom, to further consolidate their data supply lines.
After the death of Steve Jobs, Apple's head of the magical aura is gradually faded. Nike and Apple have begun to become more loose cooperation. Is a landmark event in late June 2012, Nike will own the most popular on the iOS platform Nike + Running ported to the Android platform.
So far, Nike digital sports kingdom's defense was finally built, Next, Nike do naturally is exploiting the boundary.
2012 February Nike in the United States launched two new products --Nike + Basketball and Nike + Training. In deep run after six years, the first time Nike + Nike tentacles extend to the movement among other categories. A noteworthy detail is that on these two products matching shoes special sensors, could not see the Apple Logo.
Compared with the Nike + Running products, Nike + Basketball and Nike + Training has been a qualitative leap in funct ionality, new transformation of the sole can be measured more movement user data, such as jumping height. And with the Nike Training Club and Nike + Basketball applications, Nike running outside and build two sets of new sport ecological subsystems.
Nike recently hit the two heavyweight product - the tenth generation of LeBron and Kobe basketball shoes eight generations, have launched Nike + and two versions Edition. Nike has been apparent from the idea, and that is through a pilot application on the flagship products of core user acceptance achieved as soon as possible, thus boosting the popularity of Nike +.
However, Nike's ambition does not stop there. As a sports apparel brand, Nike, who, after all, the lack of Internet genes, the face of mobile Internet applications emerging sports, if you want to further expand its territory, it must be outside the brain power to enrich themselves.
To do this, the second largest US long ago Nike TechStars incubator with the launch of the Nike + Accelerator projects to encourage entrepreneurial team use Nike + platform to develop more innovative applications.
Nike + Accelerator is likely to be about the future of the war Nike a move, if it succeeds, it will help Nike in motion digital wave triggered this round of mobile Internet in one fell swoop to establish leadership.
Nuggets Big Data: Nike + three possible
Although the official caliber Nike, Nike + online community of more value reflected in its social attributes, but if you really only use it as a campaign theme vertical SNS, it would greatly underestimated Nike + value.
Nike + part is undoubtedly the most valuable to the user data it collects, then how to use the data it?
Currently, there are two main use Nike means, first, use the "Data + circle" approach for the whole community to crea cheap foamposites te an atmosphere of competition between friends, to encourage everyone to go into sports. Another is to develop some fun mini-games, to encourage users to complete a certain amount of exercise every day.
In addition, Nike also try some of the more innovative models.
before the 2012 marathon in Guangzhou and Shanghai, as long as consumers use the Nike + Running App accumulated 10 kilometers of running mileage, you can go to the Nike flagship store in the local exchange a T-shirt.
Of course, this is just an aggregation of data around the Nike + operating a fairly junior marketing campaign, based on the protection of user privacy considerations and market maturity, Nike has not been fully demonstrated to the outside world charm of big data, but from several existing molding products, has been able to see some clues and infer from future Nike using a large number of possible directions of data.
First, in the short term, relatively easy to implement Nike through the process of running data mining user value. The ability to record the user's running routes, Nike currently recommend popular spot on the Nike + running community, to provide guidance for the sports enthusiasts. According HuangXiangYan introduction, many Nike + users will run out some interesting patterns on the map, in order to increase the fun run.
future, Nike might advertise on popular jogging routes along the way. In addition, the associated company can set up in these areas, "Depot" store clothing and other services provided for the runners, and motor function may also take the opportunity to sell drinks and other peripheral products, of course, Nike is pushing himself leading the probability of this matter is very low, but this is indeed a Nike + can bring opportunities.
Second, with the further integration of Nike + and N cheap jordans online ike products, Nike can collect more user health and sports-related data, these first-hand data can provide important reference for product design.
Moreover, relying on these data, Nike, users can also tailor a fitness program. Nike + will help Nike sports shoes from a provider of simple "Hardware vendors" to a "service providers." In fact, Nike Training Club's App has begun to play such a role, it can recommend exercise program of professional athletes to the user .
From a more long-term perspective, Nike + Nike also help to do more things.
For example, many people admire select Nike spokesperson vision, because it is always possible to dig out the talented athletes. This is mainly due to a mature culture system constructed Nike, on the one hand, Nike will work with primary and secondary schools sports coach, find talent through them, on the other hand, Nike held annually all kinds of sports training on a global scale camp from which to explore the good seedling. The Nike + Nike was probably brought the first three kinds, that is through the user data to find those gifted sports genius. Perhaps one day in the future when, when using the Nike + children who began to show through far more than their peers athleticism, Nike will find him in the first time, and make every effort to help him become a "rising stars."
From another perspective, today's sports brand by signing star athletes main way to pull product sales, but this drawback, when signing the star defected to competing products or retired, sales of related products will be seriously impact, and Nike + can help users to establish habits and therefore able to help the company retain customers.
20 years ago, with a little cushion Nike sporting goods industry will introduce a new era of science and technology competition, and for the c cheap jordan shoes for men ompany for 20 years since then growth has laid a solid foundation today, Nike + is shoulder same mission. (Chinese shoes Network - the most authoritative and most professional Footwear News)This pair of Air Jordan 1 Pinnacle full month before the sale of white color, due to the scarcity of the sale amount had fired into the price, which will not only make a lot of sneaker love it can not be met, it is so that we feel a little bit chilling. But Jordan Brand recently announced that it will on July 25 in the three regions of the United States once again offering shoes, are 34th St. NYC location, Woodfield & nbsp;. Mall in Schaumburg, Ill and Mircale Mall, Las Vegas, have the ability to Friends may wish to look at it, I hope the brand can be sold again in the future in the Greater shoes, to meet everyone's wishes.
Air Jordan 5 GS new color exposure 2013-12-08 22:58:39 With the last Air Jordan 5 & quot; Fire Red "color of the sale, in 2013 AJ5 engraved curtain officially opened, as we reported before in addition to several engraved color, the network has exposed a new color had never been seen this girl exclusive & nbsp;. Air Jordan 5 GS color with a full black uppers with pink, orange, details of the design, there is no detailed information about this shoe, it's how you first feel?
Nike Air Max 1 "Night Track" available information published 2014-02-24 20:59:44
Recently Nike Sportswear to & nbsp; Disco atmosphere of inspiration for the design of the 1970s, for its classic models & nbsp; Air Max 1 launched a new & nbsp; "Night Track" series. Series includes two different color of the & nbsp; Air Max 1, two colors are used in a silver Hyperfuse lightweight breathable mesh shoes combine reflective material composition, and, respectively, wine red and dark blue build Swoosh, lining and insole embellis Cheap air jordans for sale hment , and two shoe outsole is similarly presented in two colors, along with white spots on the details. It is reported that two shoe will be on December 28 in the major NSW shops for sale, priced at $ 110.
James White K1X launch new boots 2013-12-08 22:50:09 Personal
2006 years of NCAA dunk contest fame let James White, superb performances sensational network recently exposed K1X James White for the introduction of new sneakers "K1X AntiGravity" It is reported that this K1X AntiGravity will be officially marketed in 2013, like friends can look at. after the summer, the south coast of the color and the original black and white color, air trainer Max 91 and attitude to the black and red color engraved return, was born in 91 years of shoes, with black and red color, let a person could not help but think of the 1990s classic basketball team, the Chicago Bulls. Currently, the funds have been sold overseas Nike retailers. we never care about the news, you look at the end, there are endless micro-blog WeChat search, Dunkhome, press carry shoes whenever and wherever possible. Source: solecollectorINVINCIBLE x CONVERSE First String on joint shoes foot Appreciation 2013-12-08 23:42:28
CONVERSE CONVERSE First String's senior branch has continued to seek opportunities since its inception last year teamed up with major global trend of unit, overwhelmed, CONVERSE First String also invited to Taiwan famous fashion brands INVINCIBLE, launched a co-branded version of Jack Purcell Johnny Hi. Most shoes are shoes with a black suede base material to build, shoes into the middle of a black leather material, this add visual layering. In addition, the shoe heel also injected a large area of ??leopard elements, it has become the biggest highlight of this shoe. It is reported that this shoe will be in stores starting today INVINCIBLE entity, then will gradually be available in designated shops worldwide, will on sale in the mainland is still unknown.
ICNY x Puma Ignite "Ice Cream" is now on sale 2015-09-07 16:00:59
& nbsp; the most recent period, Puma continues the major sports brands, fashion brand with the launch of a number of joint shoes, each pair of shoes has a unique tone and charm, so fans feast for the eyes, but also declared the Puma riding the "trend revival" of the road. Today, Puma and New York to join cycling accessories brand ICNY to Puma Ignite shoes modeled launch of "Ice Cream" joint series. The series includes two color: "mint chocolate", "chocolate cookies" are themes drawn from ice cream, whole fresh and refreshing simplicity, the kinetic energy of running shoes with bright colors highlighting the New Culture Movement Contemporary Urban. The series has been gradually sale, like a friend might continue to focus on it.
Nike Tennis launched a new lightweight Nike Lunar Ballistec tennis shoes 2014-02-24 21:03:32 in the tennis world, there is a maxim: "You could not catch the ball, you can not hit the ball." The highest level of modern tennis game faster. To help athletes in the game play better speed advantage, Nike tennis product designers strive to create such a shoe, both provide explosive speed, while also providing adequate cushioning and protection support.
tennis player Victoria & middot; Azarenka (Victoria Azarenka) said: "I really like this Nike Lunar Ballistec, because it is so light it can let you foot the wind, so you maintain control of the steering. achieve quickly turned. We often compete in a variety of hard track surface, so comfortable shoes and protection for vital matches. Weight " tennis shoes typically about 16 ounces, and a pair of size 10 of the men's shoes Nike Lunar Ballistec only 13 ounces. This is because the use of the Nike Lunarlon technology (Nike's proprietary technology to provide extra cushioning, while keeping the shoe light, responsive). For tennis players, the weight reduction, it means increased speed. Nike tennis shoes, senior designer Michael & middot; Xu (Michael Hui), said, "Our primary goal is to design a revolutionary Nike tennis shoes, make players faster than the ball that does not mean we want at all. the cost, make the shoes lighter. Our goal is to make our tennis shoes with better durability, support and cushioning to improve the competitive ability of our athletes and win. "
Nike Tennis has focused on providing lighter for the tennis players, faster and better products and services. In this process, we faced a dilemma and challenges, which is very common in the footwear manufacturing. A shoe, both light texture, and must be durable, able to adhere to the five game time on the hot, hard court surface, but also allows the players on the pitch slide flexible, easily controlled. However, it must have adequate protection and support element, and must be more rapid than previous shoes. This is an ongoing challenge to balance the process, but also Nike tennis product design teams face. The team focused on innovation in three key areas: upper, midsole and outsole:
vamp in style and material use, drawing on the Nike Football and Nike Basketball design. Nike Lunar Ballistec this tennis shoe uppers, using leather and mesh design, both to reduce the weight, but also a good fit athlete's feet. Dynamic Nike Flywire technology, personalized lace design, which makes the shoes can be a good middle and wrap the foot arch, a comfortable fit feeling.
The Nike Lunar Ballistec shoes, all are used in the insole Lunarlon cushioning technology, which was developed specifically for tennis shoes. Which shoes material is soft, elastic, using a Nike proprietary foam material, a better cushion, bouncing reaction and support performance. Which shoes in the forefoot area also features a TPU material can be quickly turned and when athletes start to provide more stability.
In the design of Nike Lunar Ballistec shoes outsole, used a lot of plantar pressure and performance data. Outsole of the shoe is very durable, and high grip performance. Removed some unnecessary material to reduce weight. Outsole of the shoe, so that the athletes feet closer to the ground when the ball can get better support and control. Which side of the shoe using the Outrigger technology, making athletes better able to force start. The external shading circuit design used, which makes the shoe is more responsive, so the athletes can move your feet more natural.
latest Nike Lunar Ballistec male and female models sneakers from January 2014 began the official Nike Nike website Nike.com and designated retail outlets worldwide sale.
J.Crew x New Balance 998 2014 new fall first exposure 2014-05-06 22:51:12
New Balance running shoe manufacturers frequently in recent years to join the famous American clothing brand J.Crew, launched a joint footwear. This year is no exception, a few days ago, a specially build for the 2014 autumn J.Crew x New Balance 998 new color will be the network's first now. J.Crew shoes still continues strong color style, with dark green, dark brown and light brown and other colors blended to create a shoe body and inject an orange outline in detail the location of the lines. Stay tuned for more details on the follow-up reports.
Tag: air foamposite one , spike lee jordans , Air Jordan 1 Retro High OG Bred Toe And Game Royal Unveiled , air jordan 2 shirt
|link: htmodtj3235 , htmomd342 , htmoaddl20397 , htmoeaa3408 , htmoamx1038 , htmocvb2603 , htmoadjc20544 , htmnipi6513 , htmoasr1188 , htmoadpv20719 , htmoaej817 , htmoaamu18612 , htmogsd5231 , htmofgl4251 , htmogyw5406 , htmomw361 , htmoaatm18786 , htmoftw4600 , htmocpu2466 , htmobeb1485 ,cheap nfl jerseys free shipping||Home CopyRight By cheap retro jordans|